Instagram size guide
What are the best Instagram sizes for posts, stories, Reels and carousels?
Compare the best dimensions for each Instagram format and open a detailed guide when you need the finer points.
A better fit means fewer awkward crops—and more room for the idea to land.
At a glance
Recommended Instagram dimensions
Use this table to choose the canvas before you start designing.
| Format | Size | Ratio | Guide |
|---|---|---|---|
| Post | 1080 × 1440 px | 3:4 | Open size guide → |
| Story | 1080 × 1920 px | 9:16 | Open size guide → |
| Reels | 1080 × 1920 px | 9:16 | Open size guide → |
| Carousel | 1080 × 1440 px | 3:4 | Open size guide → |
Format finder
Which format should you choose?
Match the format to the way you want people to experience the message.
Post1080 × 1440 px
The flexible feed choice for announcements, campaigns, and everyday brand content.
Explore this format →Story1080 × 1920 pxA full-screen vertical format for fast, immediate messages.
Explore this format →Reels1080 × 1920 pxBuilt for vertical video and motion-led storytelling.
Explore this format →Carousel1080 × 1440 pxUse multiple frames to explain, teach, or tell a richer story.
Explore this format →Create consistently
Create consistent content across every format.
Apply your logo, colors, and fonts to generate different creatives without rebuilding every piece from scratch.