Facebook / Reels
What is the ideal Facebook Reels size?
The ideal Facebook Reels size is 1080 × 1920 px at a 9:16 ratio. It uses the screen well, reduces cropping, and keeps text, logos, and images looking sharp.
Full-screen impact, a clear message, and more room for your brand to stand out.
Quick answer
Use the right size and publish with confidence
- Size: 1080 × 1920 px
- Ratio: 9:16
- Orientation: Portrait
What is the safe area for a Reels?
Keep text, logos, and important calls to action away from areas covered by the Facebook interface.
- About 250 px at the top
- About 320 px at the bottom
- Leave enough space on both sides
These margins can vary by placement. When an ad is created from a Reels, Facebook may add buttons, captions, and other interface elements. Keep essential information close to the center of the creative.
Create a Reels with a safe area
Use a 1080 × 1920 px layout with safe margins for text, logos, and calls to action.
Will the platform crop the image?
Yes, when the image falls outside supported ratios. Start with a listed size so the frame you design is the frame people see.
How do I avoid blurry posts?
Export at 1080 px wide, use high-quality source images, and avoid saving or compressing the same file repeatedly.
Should I use JPG or PNG?
Use JPG for photos. Choose PNG for graphics with sharp text, logos, or flat colors.
How do I keep my brand identity?
When adapting content for a Story, rearrange the elements instead of simply enlarging or cropping the layout.
- Logo
- Colors
- Fonts
- Visual style
Build the full set
Related sizes
Take the same idea to other formats without losing context or brand consistency.
More Facebook formats
Similar formats on other platforms
Create consistently
Create consistent content across every format.
Create a Facebook Reels with your logo, colors, and fonts already in place.